Compass: Charting the Evolution of Outdoor Gear

Tika History

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Founded in New Zealand

develops a reputation for quality cycle touring panniers


company taken on by Wayne Doran, (previously serving with the NZ Air Force)

product line expands over time to include outdoor packs, travel packs day packs, luggage, baby carriers

brand picked up Paddy Pallin (Australia) as an exclusive pack line for their 10 store retail chain

also exports for United Kingdom and Germany

staff increase from 2 to 60 persons

Wayne forms Outdoor Agencies NZ as distribution company

takes on New Zealand distribution rights for international brands like Scarpa, Black Diamond and Edelrid


sells both Tika and Outdoor Agencies NZ to Arthur Ellis, the parent company behind Fairydown

Wayne crosses the Tasman to spend a couple years as National Retail Manager for Paddy Pallin (Australia) before leaving outdoor industry

Arthur Ellis does little to promote the Tika brand