1929
Jorgen Jorgenson establishes the Jorgen Jorgenson Norrona company
Makes leather products, backpacks, tents, sleeping bags and clothing
Viking logo first used
1940
Jorgen’s son, Bjarne, becomes CEO
1950’s
develop garden furniture
1960’s
develop camping equipment
1971
third generation of the family, Ole, becomes Managing Director
Tomas Carlstrøm, founder of Skandinavisk Høyfjellsytstyr mountaineering store employed as freelance product developer
focus shifts to backpacks and mountain tents, plus clothing
1972
lay claim to first double tunnel tent with entrance at both ends (Ravenskar)
Introduces padded waist belt on frame packs
1974
Ringstind tunnel tent introduced
1975
launch wind-resistant Arktis cotton clothing collection
1976
Skarstind tunnel tent introduced
1977
first European company to prototype the use of Gore-tex rainwear
1980
Stetind backpack with anatomic carrying system (carrying system 2000) launched
1987
first hunting collection introduced
1988
head office moved from Nydalen in Oslo to Hvalstad, Asker, 15 minutes from Oslo
Viking logo simplified
2000
receives “merket for god design” design award for Synkron II backpack and carrying system
logotype font established to identify company origins
2002
launches the multi sport concept OffTrack, including the world’s lightest PacLite jacket
first Gore-tex PacLite generation 3 is developed in cooperation with Norrøna
2003
receives the “merket for god design” design award for the Synkroflex backpacks.
launch the Vestveggen Gore-Tex XCR jacket with glued zips.
2005
fourth generation family takes over management of the company
new graphic profile is launched in the summer 2005. Designed by Ole Sletten and Levi Bergstrøm.
receives the SOG Design Award for the Lofoten 35 backpack.
Norrona now